The Allies Agenda

Everything you need to know


Everyday Miracles: Lecithin

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What Is It?

Lecithin is derived from soybeans and act as an emulsifier and hydrator.


Why We Added It To Our 1A All-Day Mask?

Lecithin helps to hydrate, replenish and repair the skin due to its essential fatty acid content. It possesses skin protection qualities and acts as a natural moisturiser. Lecithin is able to penetrate the epidermis and carry substances to the right cell level. It is an important source of choline and inositol, which are vital components of all cell membranes; they play an important role in cell growth and function.